Xinhua Silk Road: Dehua unveils three visions in Geneva, promoting cultural exchange and industrial cooperation

BEIJING, Feb. 28, 2026 /PRNewswire/ — More than 30 fine Dehua white porcelain pieces debuted at the Palais des Nations in Geneva on Feb. 24, highlighting the contemporary vitality of traditional Chinese craftsmanship.

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The exhibits blending traditional aesthetics with contemporary design drew UN officials, diplomats in Geneva and representatives from China and Switzerland, showcasing the unique charm of Chinese ceramic culture.

During a symposium on global governance and high-quality enterprise development, Dehua County in southeast China’s Fujian Province held a promotion event for «Blanc de Chine • Porcelain from Dehua», marking its efforts to align cultural heritage with global development and advance high-quality industrial growth.

Meanwhile, a promotion center for «Blanc de Chine • Porcelain from Dehua» was also inaugurated. Fang Junqin, Party Chief of Dehua County, said the launch of the center marks a key step for Dehua ceramics to further expand into the European market.

With a ceramic industry cluster exceeding 76 billion yuan and products exported to more than 190 countries and regions, Dehua has grown into a key production and innovation hub. The county has established a full industrial chain spanning design, manufacturing and marketing, supported by advanced technologies such as AI-assisted design and 3D printing.

Dehua has also strengthened global brand building and intellectual property protection, with its experience recognized by the World Intellectual Property Organization as a model case in copyright protection.

At the promotion event, Fang outlined three visions for international cooperation: building a global creative workshop for designers, fostering long-term exchanges with museums and cultural institutions, and expanding mutually beneficial trade partnerships.

As Dehua advances toward the goal of building a 100-billion-yuan industrial cluster, it will continue to take culture as its soul, industry as its foundation and cooperation as its bridge, making the gentle hue of «Blanc de Chine» a bond connecting the world and bringing its exquisite ceramics to more international consumers, according to Fang.

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