PR Newswire
OSLO, Norway, April 20, 2026
OSLO, Norway, April 20, 2026 /PRNewswire/ — The Norwegian family-owned and led outdoor brand Norrøna is preparing to open its new Flagship Store in the heart of London, on the prestigious Regent Street. The new store will offer the complete assortment of Norrøna’s high-quality apparel and equipment.
Jørgen Jørgensen, fourth-generation owner and leader of Norrøna, expresses great enthusiasm for the new establishment, stating, «London is one of the world’s most important and inspiring cities.»
«We are extremely proud and humbled to now have the opportunity to establish a Norrøna HUB in the famous Cunard House at 15 Regent Street. This address, and this building, has a long and rich history. It is a great pleasure and honor to collaborate with The Crown Estate, which owns the building, and we look forward to welcoming everyone inside after the summer.»
Will Hodge, Senior Leasing Manager at The Crown Estate, says: «The introduction of Norrøna marks another natural evolution in Regent Street’s storied retail history. We are always looking to evolve our offer across our portfolio and strengthen our position as the destination of choice for premium outerwear. We are looking forward to seeing this brand flourish in the heart of the West End.»
Many outdoor enthusiasts in London and Great Britain have already discovered Norrøna and what the Norwegian brand stands for. The Flagship Stores are the best way to experience Norrøna – to see, feel, and try on the products across all collections and activities.
The new store will give outdoor enthusiasts in Greater London – and the city’s many tourists – easy access to Norrøna’s collections, including ski/snowboard, outdoor/hiking, mountaineering, mountain biking, trail running, and surfing.
Since 1929, Norrøna’s driving force has been an uncompromising commitment to creating the world’s best outdoor products, focused on quality, functionality, design, and responsibility.
ABOUT NORRØNA:
Norrøna is a fourth-generation, family-owned Norwegian outdoor brand, founded in 1929. Norrøna is currently led by Jørgen Jørgensen, the great-grandson of the founder. Headquarters at Norrøna House, Oslo, Norway. Mission: To create the world’s greatest outdoor products and offer unique guided adventures around the world. Design philosophy: Loaded Minimalism – Norrøna is designing clean products that include all critical technical details and functions. Learn more at norrona.com
View original content:https://www.prnewswire.co.uk/news-releases/norrona-opens-new-flagship-store-on-regent-street-in-london-302747221.html
Comparto con muchos la visión de que la universidad, salgo contadas excepciones va muy por detrás del mundo real, con una actitud muy reactiva.
Hace años que salà de ella, aunque continúo ligado, intentando terminar otros estudios que hace tiempo comence (soy un ferviente entusiasta de estar continuamente formándome… aunque solamente sea como intención, y el estar matriculado en alguna asignatura de una 2ª carrera me ayuda en ocasiones a autoexigirme un plus adicional).
Lo penoso es que solamente mantengo relación, muy de vez en cuando, con 2 profesores. Los únicos de los que guardo un buen recuerdo. Y casualidad esta que no son profesionales de la docencia, sino profesionales de la industria privada que están en la docencia por convicción e ilusión personal. Cuánto tiene que aprender la universidad de muchas escuelas de negocios…