PR Newswire
ALEXANDRIA, Va., Jan. 26, 2026
ALEXANDRIA, Va., Jan. 26, 2026 /PRNewswire/ — The National Wooden Pallet & Container Association (NWPCA) today announced that it is officially becoming Woodpack Global, a name that reflects the explosive growth, cutting-edge innovation, and boundless capacity that define today’s wooden packaging sector. As global supply chains evolve at breakneck speed, this rebranding captures the industry’s unstoppable momentum and its critical role in moving the world’s goods.
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The rebrand follows extensive planning and significant input from members, industry stakeholders, and the association’s Board of Directors. The decision signals a shared goal: adopting a name that is shorter, more memorable, and more representative of the full scope of wood packaging in today’s industry, expanding the association’s impact.
Board Chair Hinton H. Howell of Hinton Lumber Products emphasized the balance between honoring the association’s roots and preparing for the future.
«The name Woodpack Global speaks to the evolution of our industry from local operations to a worldwide network, while honoring the legacy and leadership that began here at home,» Howell said. «We are wood. We are pallets. We are wood packaging. We are a pack that supports one another and fights for the wood pallet industry. While our name is changing, our message remains the same: Pallets Move the World®. That spirit continues to guide everything we do.»
«This change is member-driven and reflects how our industry has evolved,» said Brent McClendon, President and CEO. «Woodpack Global better represents wood packaging today and reinforces our leadership and advocacy. The name change also aligns with a staff expansion that provides greater capacity on U.S. issues while delivering strong value to our growing global network.»
The association will debut the new name and unveil its full logo and brand identity on Wednesday evening, March 25, 2026, during the Annual Leadership Conference. Together as Woodpack Global, the association is building a stronger, more connected future for wood packaging, anchored in U.S. leadership and advancing opportunity worldwide.
About Woodpack Global
The National Wooden Pallet & Container Association (soon to be Woodpack Global) is the leading trade association representing the wood packaging industry. Founded in 1946, the association serves more than 820 member companies across 43 countries, and has lobbying offices in the EU, USA, and Mexico, advancing advocacy, safety, sustainability, and innovation throughout the global supply chain. United by the message Pallets Move the World® with lobbying offices in the EU, USA, and Latin America, Woodpack Global supports the businesses that make modern commerce possible.
Contact: Jason Ortega, CAE, JD, MBA, NWPCA Senior Vice President, [email protected], 703.519.6104
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Comparto con muchos la visión de que la universidad, salgo contadas excepciones va muy por detrás del mundo real, con una actitud muy reactiva.
Hace años que salà de ella, aunque continúo ligado, intentando terminar otros estudios que hace tiempo comence (soy un ferviente entusiasta de estar continuamente formándome… aunque solamente sea como intención, y el estar matriculado en alguna asignatura de una 2ª carrera me ayuda en ocasiones a autoexigirme un plus adicional).
Lo penoso es que solamente mantengo relación, muy de vez en cuando, con 2 profesores. Los únicos de los que guardo un buen recuerdo. Y casualidad esta que no son profesionales de la docencia, sino profesionales de la industria privada que están en la docencia por convicción e ilusión personal. Cuánto tiene que aprender la universidad de muchas escuelas de negocios…